Looking for loopholes comes naturally for those of us in business today. Actually it starts long before we get into business. It starts, when we are kids, and we look for loopholes in doing our homework, being home by curfew, or even cheating on our tests. I think it boils down to the fact, we never learn the dif- ference in the “letter of the law” and the “spirit of the law.”
Even when facing uncertainty, some home business professionals know how to anticipate the unforeseen, plan a response, and continue navigating towards success. Why can’t you can do the same!
Sooner or later, every home business entrepreneur faces disruption in their business. It can be caused by a downward slide in the competitive edge, a shift in the regulatory environment, or their marketing company cutting the compensation. No matter what the underlying cause, the home business entrepreneur must learn to manage the disruption.
The most successful home business entrepreneurs don’t stick their head in the sand, leaving their assets exposed. Instead they go in flying high reviewing all the dynamics of their business, and create a plan for the worst case situation.
Now don’t get me wrong, I am NOT talking about going around crying “the sky is falling.” I am talking about a laser focus on where you want your business to go, and making sure NOTHING will stand in the way.
In network marketing we hear the question “What’s your why?” Yet have you ever really given much thought as to what the question really means to you or even how to even figure it out?
However, this is not a question we hear from the guidance counselor when we enroll for college, nor do we hear it from the HR Director when they interview us for a job. So, to hear it when we are looking to start a home business, may catch us by surprise and the answer we give may not be accurate.
If we do not know our WHY, then we are bound to repeat some of the same mistakes that have caused us frustrations in the past. Such as not fulfilling our goals, quitting at the first sign of rejection or worse yet, disappearing completely because we do not want folks to think we have failed once again.
So, how can we find the real answer to the question “What is your WHY?” I say we start with realizing what the basic question is asking.
Let me open with asking this question – “Is Brandjacking and/or subterfuge marketing an ethical and legal way to build your personal or corporate brand?”
Wikipedia defines brandjacking as follows:
Brandjacking is an activity whereby someone acquires or otherwise assumes the online identity of another entity for the purposes of acquiring that person’s or business’s brand equity.
By 2020 more than 86 million millennials will flood the workforce taking over 40% of all jobs. Now if we know this fact, then we need to figure out the answers to two very important questions…
2. What do we need to learn from millennials to make our organizations attractive to them?
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