In network marketing we hear the question “What’s your why?” Yet have you ever really given much thought as to what the question really means to you or even how to even figure it out?
However, this is not a question we hear from the guidance counselor when we enroll for college, nor do we hear it from the HR Director when they interview us for a job. So, to hear it when we are looking to start a home business, may catch us by surprise and the answer we give may not be accurate.
If we do not know our WHY, then we are bound to repeat some of the same mistakes that have caused us frustrations in the past. Such as not fulfilling our goals, quitting at the first sign of rejection or worse yet, disappearing completely because we do not want folks to think we have failed once again.
So, how can we find the real answer to the question “What is your WHY?” I say we start with realizing what the basic question is asking.
Let me open with asking this question – “Is Brandjacking and/or subterfuge marketing an ethical and legal way to build your personal or corporate brand?”
Wikipedia defines brandjacking as follows:
Brandjacking is an activity whereby someone acquires or otherwise assumes the online identity of another entity for the purposes of acquiring that person’s or business’s brand equity.
By 2020 more than 86 million millennials will flood the workforce taking over 40% of all jobs. Now if we know this fact, then we need to figure out the answers to two very important questions…
1. What do millennials want and need to become part of our corporate cultures longterm?
2. What do we need to learn from millennials to make our organizations attractive to them?
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