Accountability 101: What The FTC Calls An Income Or Lifestyle Claims

Respect & Trust .vs Income & Lifestyle Claims

Accountability 101: Respect & Trust .vs Income & Lifestyle Claims from Troy Dooly on Vimeo.

Why do you use income and lifestyle claims? 

The three significant Federal Trade Commission documents you should print off and keep with you at all times are:

The FTC Policy Statement On Deception

The FTC Business Opportunity Rule

The FTC Dot Com Disclosure Rule

Beware Of Recruiting Your Competitor’s Sales Leaders

Cross-Recruiting Is The Death Of Some Direct Selling Companies


Wouldn’t it be a blast if, like horse breeders we could cross breed strong powerful sales leaders, and within a few months they would start duplicating and producing other great sales leaders and before you know it, our home-based or small enterprise will have become the next media sensation? Yet, at times I think that’s exactly what many home-based and small entrepreneurs think will happen when they go after sales folks in their competitors pastures.

Eight Pillars For Building A Successful Organization

A few years ago I read a book by David Horsager, titled The Trust Edge that left a lasting impression. I have adapted what David taught and expounded on it in helping my clients and others grow unwavering trust in their organizations.

Eight Pillars In Building A Successful Organization from Troy Dooly on Vimeo.

Six Strategies To Answer Any Objection From Clients & Prospects

How To Overcome Any Sales Objection

Target Your Customers

Target Your Customers

You just crossed the finish line and got the checkered flag. This was the best presentation you have ever given. The prospects were engaged, their eyes lit up when you shared all the benefits, and you know the close is in the bag. And as you pull out the pen and turn the agreement around for them to sign, they lean back and say, “I have a few questions”, but what you hear is “I have some objections.” So what do you do?

  1. Don’t see an objection see a question. Although the objection might sound like a verbal attack on what you just shared, brush it off and rephrase what they just said back as a question. If their objection was phrased as a question, then provide a direct answer by sharing the benefits you will provide them.
  1. Turn their objections into reasons for buying. One common objection in any sales situation is “The price is high, or why is your prices so high?” Don’t back away from this objection, instead share confidently that at times higher prices is a sure sign of higher value! And if you have done your homework or are observing your prospect, you can use something you have observed they already value and use that as an example.

Do You Know The Impact Direct Selling Has On The U.S.A. Economy & Employment Numbers?

Direct Sales Drives Main Street America

The Direct Selling Association (DSA), using data which includes the top 20 direct selling member companies – AdvoCare International, LP, Nature’s Sunshine Products, Inc., Ambit Energy, Nu Skin Enterprises, Amway, Rodan + Fields, Arbonne International, LLC, Scentsy, Inc., Herbalife, Shaklee Corporation, Isagenix International, Stream Energy, LegalShield, Take Shape for Life, Inc.-Medifast, LifeVantage Corporation, Team Beachbody, Mary Kay Inc., Thirty-One Gifts, Melaleuca, Inc., USANA Health Sciences, Inc. reveals some amazing facts and figures.

Over 18 million people were involved in direct selling in the U.S. in 2014, with estimated retail sales reaching $34.5 billion, a 5.5% increase from 2013. (PRNewsFoto/Direct Selling Association)

Over 18 million people were involved in direct selling in the U.S. in 2014, with estimated retail sales reaching $34.5 billion, a 5.5% increase from 2013. (PRNewsFoto/Direct Selling Association)

According to date released at the DSA annual meeting June 1st, 2015, retail sales volume among U.S. direct selling companies grew 5.5% between 2013 and 2014 to $34.47 billion. Individuals involved in direct selling increased 8.3% during the same period, surpassing over 18 million (18.2 million) Americans for the first time.

When Does Aggressive Recruitment Become Enticement In An Illegal Pyramid

When Does Aggressive Sales Team Recruitment In MLM Become Enticement Into An Illegal Recruitment Pyramid"

I have read the FTC .vs Vemma complaint alleging that Vemma is an illegal pyramid scheme. I will be reporting on what we can all learn from issue.

ComplianceMany have asked if I now after reading the FTC .vs VEMMA complaint and supporting documents, if I now believe Vemma is an illegal pyramid, and the answer is still NO!

I do however believe that BK Boreyko and the team at Vemma, may have taken their eye off the ball in some areas, and when you do this too many times, then what seems like small infractions, can mushroom into what we see has happened at VEMMA.

As I wrote earlier this week, this isn’t just a Vemma issue, this is an industry-wide issue.

I will be doing a video and editorial on this issue over the next few days, to address what I see as the most obvious issues the FTC have raised as concerns.

The two major allegations are:

  1. Pyramid Scheme
  2. Illegal Recruiting Enticement

How to Create a Culture of Excellence

It always amazes me how leaders inside the home business profession try and dictate team culture instead of influencing it. From company executives to top field leaders, I still come across folks who believe that based on their “rank” they have earned the right to lead, when the reality is, they are just dictatorial managers.

Now don’t get me wrong, I do not believe the majority of these folks are trying to sabotage their success or their team’s growth. I believe that in the majority of cases, people are just following the status quo of traditional business.

So, how do we stop dictating our team culture and start inflicting it?

Why Do Critics Hate Network Marketing aka MLM – Is Their Hate Warranted?

Jeunesse Claims To Hit $1 Billion In Annual Revenues - Claims Fastest Ever To Do It!

Have you ever really thought about why Multi-Level Marketing (MLM) aka Network Marketing; which in reality is nothing more than a marketing strategy and compensation structure inside of the direct selling channel, is seen by many as some form of the illegitimate business model?

What Can We Learn From The Ex Parte Application Filed By The FTC Against Vemma Nutrition Company

Certification & Declaration Of FTC Counsel Angeleque P. Linvelle In Support Of Ex Parte Application For TRO & Motion To Seal

Last week I wrote an article about the FTC filing a complaint against BK Boreyko for running a pyramid scheme called Vemma Nutritional. I titled the article “When Does Aggressive Sales Team Recruitment In MLM Become Enticement Into An Illegal Pyramid Scheme?”

After reading all the court documents, I have decided to continue to the series to see what can be learned from each court document filed by the attorneys for the FTC.

In this editorial, I want to look at the TRO Application filed by Angeleque P. Linville, the leading attorney for the FTC office out of Dallas. Ms. Linville is without a doubt a very competent legal counsel, from reviewing her background.

But, when it comes to her TRO application, I respectfully disagree with her on several points, and truly take offense o the fact that in several areas she calls “Vemma a pyramid”, rather than an “alleged pyramid.” This may seem trivial to some, except that when anyone has already made up their mind in an argument, then it becomes hard for them to separate facts from their perceived reality.

Tony Robbins On The Power Of Direct Sales

Eric Worre Interviews Tony Robbins On The Power Of Network Marketing

Eric Worre had the opportunity to interview Tony Robbins this week on the power of network marketing. 

Eric_TonyYou can watch the full interview, plus get access to some other great secrets, but registering and attending the FREE Webinar this coming Saturday, August 15th, 2015 at 11:00 AM Central!

Just click the link below for all the details!

Everyone who registers for this special Free webinar will receive access to the replay of this event. So even if your schedule doesn’t allow you to watch live, you won’t miss a thing!

Go To Network Marketing Pro to register!