By 2020 more than 86 million millennials will flood the workforce taking over 40% of all jobs. Now if we know this fact, then we need to figure out the answers to two very important questions…
2. What do we need to learn from millennials to make our organizations attractive to them?
Jamie Gutfreund, the CSO of Intelligence Group shared the following stats…
- 64% of them say it’s a priority for them to make the world a better place.
- 72% would like to be their own boss. But if they do have to work for a boss, 79% of them would want that boss to serve more as a coach or mentor.
- 88% prefer a collaborative work-culture rather than a competitive one.
- 74% want flexible work schedules.
- 88% want “work-life integration,” which isn’t the same as work-life balance, since work and life now blend together inextricably.
One industry where we are seeing GenY making a huge stand is the direct selling industry. With the majority of millennials joining as independent professionals launching their own sales and marketing teams, they are gaining experience in several important areas of business while still gaining their formal education.
But, we are also seeing where some on Wallstreet and in the media, asking if the network marketing community is manipulating this demographic group for their own personal gains?
Although, this could happen in some specific situations, in interviewing dozens of millennials at all levels of financial success in MLM (Multi-Level Marketing), I have yet to find where any of them feel manipulated. What I have found is that all of them have a different perspective and story to share about their experiences in direct sales.
Some feel they have grown personally, others feel the education has helped them realize they are not cut out for sales, while others have been able to pay for their education and/or pay back their parents.
What, I have found very interesting is that parents of millennials, don’t always see their kid’s experience in network marketing as positive. But all I have talked with have stated it was educational.