Millennials Don’t Want To Be Manipulated They Want To Be Mentored

By 2020 more than 86 million millennials will flood the workforce taking over 40% of all jobs. Now if we know this fact, then we need to figure out the answers to two very important questions…

1. What do millennials want and need to become part of our corporate cultures longterm?

2. What do we need to learn from millennials to make our organizations attractive to them?

Jamie Gutfreund, the CSO of Intelligence Group shared the following stats…

  • 64% of them say it’s a priority for them to make the world a better place.
  • 72% would like to be their own boss. But if they do have to work for a boss, 79% of them would want that boss to serve more as a coach or mentor.
  • 88% prefer a collaborative work-culture rather than a competitive one.
  • 74% want flexible work schedules.
  • 88% want “work-life integration,” which isn’t the same as work-life balance, since work and life now blend together inextricably.

GenYNow if Gutfreund is correct in the research his team have uncovered, this gives us a pretty good start on answering the questions above.

One industry where we are seeing GenY making a huge stand is the direct selling industry. With the majority of millennials joining as independent professionals launching their own sales and marketing teams, they are gaining experience in several important areas of business while still gaining their formal education.

But, we are also seeing where some on Wallstreet and in the media, asking if the network marketing community is manipulating this demographic group for their own personal gains?

Although, this could happen in some specific situations, in interviewing dozens of millennials at all levels of financial success in MLM (Multi-Level Marketing), I have yet to find where any of them feel manipulated. What I have found is that all of them have a different perspective and story to share about their experiences in direct sales.

Some feel they have grown personally, others feel the education has helped them realize they are not cut out for sales, while others have been able to pay for their education and/or pay back their parents.

What, I have found very interesting is that parents of millennials, don’t always  see their kid’s experience in network marketing as positive. But all I have talked with have stated it was educational.

Troy Dooly is recognized internationally as an influencer in the areas of personal branding, leadership development, marketing campaigns, organizational expansion, and corporate launch strategies.

His clients include start-up companies, multi-faceted public companies, billion dollar private companies, international marketing organizations and well-respected field organizations.

Dooly is a highly sought after mentor, speaker, results coach, and radio host. He is a founding member, show host (Beachside CEO) and News Director of the Home Business Radio Network, and Christian Power Radio,

Dooly is a founding member and serves on the Board of Directors of the Association of Network Marketing Professionals, working with both companies and distributors around the world in network marketing.

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