The three significant Federal Trade Commission documents you should print off and keep with you at all times are:
With the evolution of social media, there has also been an evolution of lifestyle and income claims. The question is, what is acceptable and what isn’t? My goal is to provide some guidelines here and give you the Federal Trade Commission rules governing lifestyle and income claims in general, as well as some other tidbits of info.
In the Federal Trade Commissions Business Opportunity Rule, went live in 2011. Although many in network marketing believe they are exempt from this ruling, they are not! Here are a few of the more critical regulations that cover lifestyle and income claims.
Direct Sellers (Network Marketing) who make lifestyle or income claims must attach to the required disclosure document an earnings claim statement setting forth the earnings claim, the number and percentage of purchasers who achieved the represented level of earnings, the date range during which the represented earnings were achieved, and other information.
Place the income disclosure as close as possible to the triggering claim.
Take account of the various devices and platforms consumers may use to view advertising and any corresponding disclosure. If an ad is viewable on a particular device or platform, any necessary disclosures should be sufficient to prevent the ad from being misleading when viewed on that device or platform.
Advertisers (networkers) are responsible for ensuring that all express and implied claims that an ad conveys to reasonable consumers are truthful and substantiated. When identifying these claims, advertisers should not focus only on individual phrases or statements but should consider the ad as a whole, including the text, product name, and depictions.
If an ad makes express or implied lifestyle or income claims that are likely to be misleading without certain qualifying information, the information must be disclosed.
So what does all this mean?
Basically what the FTC is stating is if you are using The Internet to sell products or build your team, then everything you say about your product or business opportunity MUST be proven with some form of income disclaimer.
Notice above the words “expressed and implied claims” aka Lifestyle Claims! These types of claims must be documented, and full disclosure must be provided.
If you create a Meme, where you are standing beside your dream car, and have the words “This could be you too!” implying you already OWN the car, then you need to disclose, you DO NOT own it!
Take time to read through the above documents and print off the DotCom Document for your own business.
Feel Free to use these images as examples on your own website, and review our fully compliant FTC Disclosure Statement “Surrender The Booty!”