Accountability 101: What The FTC Calls An Income Or Lifestyle Claims

Respect & Trust .vs Income & Lifestyle Claims

Accountability 101: Respect & Trust .vs Income & Lifestyle Claims from Troy Dooly on Vimeo.

Why do you use income and lifestyle claims? 

The three significant Federal Trade Commission documents you should print off and keep with you at all times are:

The FTC Policy Statement On Deception

The FTC Business Opportunity Rule

The FTC Dot Com Disclosure Rule

Beware Of Recruiting Your Competitor’s Sales Leaders

Cross-Recruiting Is The Death Of Some Direct Selling Companies


Wouldn’t it be a blast if, like horse breeders we could cross breed strong powerful sales leaders, and within a few months they would start duplicating and producing other great sales leaders and before you know it, our home-based or small enterprise will have become the next media sensation? Yet, at times I think that’s exactly what many home-based and small entrepreneurs think will happen when they go after sales folks in their competitors pastures.

Eight Pillars For Building A Successful Organization

A few years ago I read a book by David Horsager, titled The Trust Edge that left a lasting impression. I have adapted what David taught and expounded on it in helping my clients and others grow unwavering trust in their organizations.

Eight Pillars In Building A Successful Organization from Troy Dooly on Vimeo.

Six Strategies To Answer Any Objection From Clients & Prospects

How To Overcome Any Sales Objection

Target Your Customers

Target Your Customers

You just crossed the finish line and got the checkered flag. This was the best presentation you have ever given. The prospects were engaged, their eyes lit up when you shared all the benefits, and you know the close is in the bag. And as you pull out the pen and turn the agreement around for them to sign, they lean back and say, “I have a few questions”, but what you hear is “I have some objections.” So what do you do?

  1. Don’t see an objection see a question. Although the objection might sound like a verbal attack on what you just shared, brush it off and rephrase what they just said back as a question. If their objection was phrased as a question, then provide a direct answer by sharing the benefits you will provide them.
  1. Turn their objections into reasons for buying. One common objection in any sales situation is “The price is high, or why is your prices so high?” Don’t back away from this objection, instead share confidently that at times higher prices is a sure sign of higher value! And if you have done your homework or are observing your prospect, you can use something you have observed they already value and use that as an example.

When Does Aggressive Recruitment Become Enticement In An Illegal Pyramid

When Does Aggressive Sales Team Recruitment In MLM Become Enticement Into An Illegal Recruitment Pyramid"

I have read the FTC .vs Vemma complaint alleging that Vemma is an illegal pyramid scheme. I will be reporting on what we can all learn from issue.

ComplianceMany have asked if I now after reading the FTC .vs VEMMA complaint and supporting documents, if I now believe Vemma is an illegal pyramid, and the answer is still NO!

I do however believe that BK Boreyko and the team at Vemma, may have taken their eye off the ball in some areas, and when you do this too many times, then what seems like small infractions, can mushroom into what we see has happened at VEMMA.

As I wrote earlier this week, this isn’t just a Vemma issue, this is an industry-wide issue.

I will be doing a video and editorial on this issue over the next few days, to address what I see as the most obvious issues the FTC have raised as concerns.

The two major allegations are:

  1. Pyramid Scheme
  2. Illegal Recruiting Enticement

Why Do Critics Hate Network Marketing aka MLM – Is Their Hate Warranted?

Jeunesse Claims To Hit $1 Billion In Annual Revenues - Claims Fastest Ever To Do It!

Have you ever really thought about why Multi-Level Marketing (MLM) aka Network Marketing; which in reality is nothing more than a marketing strategy and compensation structure inside of the direct selling channel, is seen by many as some form of the illegitimate business model?

What Can We Learn From The Ex Parte Application Filed By The FTC Against Vemma Nutrition Company

Certification & Declaration Of FTC Counsel Angeleque P. Linvelle In Support Of Ex Parte Application For TRO & Motion To Seal

Last week I wrote an article about the FTC filing a complaint against BK Boreyko for running a pyramid scheme called Vemma Nutritional. I titled the article “When Does Aggressive Sales Team Recruitment In MLM Become Enticement Into An Illegal Pyramid Scheme?”

After reading all the court documents, I have decided to continue to the series to see what can be learned from each court document filed by the attorneys for the FTC.

In this editorial, I want to look at the TRO Application filed by Angeleque P. Linville, the leading attorney for the FTC office out of Dallas. Ms. Linville is without a doubt a very competent legal counsel, from reviewing her background.

But, when it comes to her TRO application, I respectfully disagree with her on several points, and truly take offense o the fact that in several areas she calls “Vemma a pyramid”, rather than an “alleged pyramid.” This may seem trivial to some, except that when anyone has already made up their mind in an argument, then it becomes hard for them to separate facts from their perceived reality.

The Story Behind Jenny Caldwell – Jeunesse Global Sapphire

Much has been written about Wendy and Randy Lewis, and the company they founded, Jeunesse Global. But, what about the hundreds of thousands of average everyday home-based entrepreneurs who are independent professionals marketing Instantly Ageless the flagship product, and building a team of other independent sales and marketing professionals?

Who is Jenny Caldwell? 

I met Jenny Caldwell a couple of months ago while I was covering a controversial Jeunesse issue and used a Facebook post, of a corporate image of Ms. Caldwell, which had been doctored a little with additional text (not by her, but by a raving fan of hers.) However, even the best intentions can go wrong, and before you know it, I received a private message which stated out “Shame on you!”

Well I don’t get many messages that stat out with “shame on you,” so it truly caught my attention. I read her sincere message, and went and reviewed my post. I quickly saw where the confusion was coming from, and responded to her, that I would remove the image of her, as well as any mention of her in the article.


But, the story doesn’t end there; it’s just the beginning. From that point forward, Jenny Caldwell and I struck up an online friendship. Her life is remarkable, not just as a female living in America, but as a leader who has touched countless lives as she fulfills her purpose in life.

What Can The Direct Selling Community Learn From NASCAR On Compliance

If you have followed me for any length of time or attended a DS Edge Educational Conference, then you know I use NASCAR for a backdrop and comparison point when talking about Direct Selling.

Well in the latest actions by NASCAR on tire tampering, I see once again a great educational lesson that can be learned on self-policing and holding people accountable for their actions.

World News Videos | US News Videos
Unlike Network Marketing, NASCAR has outgrown it’s early days of controversy, where the South’s best Ridge Runners (those who transported illegal Moonshine, from the Still sites, to the Speakeasies), decided to get together to see who was really the best. Back then there were no rules, and everything was acceptable. It was win and win at all costs, kind of like network marketing seems to be today! But what if…

Home Business Weekly News Report: 2015 Business Trends & Herbalife Battle Continues

Herbalife disciplines 600 independent reps for violating their polices and procedures on income and health claims. This is a bold move and goes against what the short-sellers and critics have been saying “Herbalife turns a blind eye!”

We have found several new home-based business trends to help you grow your business this year!

Stay tuned weekly to see what’s hot, what’s cold, and what’s trending in the home business community.