Troy Dooly FTC Online Marketing Disclosures

Troy Dooly Surrender The Booty Discousures

Although and are not primarily financially driven, I do from time to time need to pay my three adult sons, keep my two teen daughters in cars, make sure one elementary son can play Minecraft, and keep my two youngest daughters in gymnastics and dance. Almost forgot, I also have to make sure mama has some money to pay the bills and keep food on the table for the youngins’.

Well, with that said, beginning on December 1, 2009, the FTC requires U.S. based bloggers to provide disclosures whenever there could be hidden interests or unspoken biases related to recommendations.

First, the obvious: We run an advisory firm to small and mid-level private and public companies and work closely with the founders and executive teams who run them.

Second, the less visible: Per the FTC rules, if I interview someone and they grab the bill for lunch, I would need to specify this. Ditto if I use an Amazon link that gets me 8 cents instead of an Amazon link that gets me 0 cents. If someone gives me a comfy t-shirt with a logo and I wear it in a photo, same deal. Disclaimers all over the place.

This would be tedious for me and a continual eye sore for readers. But rules are rules.

Editor’s Update: In September 2013, Troy Dooly was sanctioned by the Securities & Exchange Commission for not fully disclosing his company’s contractional involvement with Rex Venture Group, the parent company of Zeek Rewards. (SEC Sanction)

To cover my Gluteus Maximus and preserve your reading experience, please assume that, for every recommendation, link, and product I use, the following all hold true:

Please feel free to use the text and images on this page with proper attribution. There is no reason why each blogger should have to reinvent the wheel.

(Illustrations courtesy of Louis Gray and Jeannine Schafer)

Thank you, Tim Ferriss for the majority of this ad copy! Grab a copy of Tim’s book on permanent lifestyle design and transformation!

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