Let me open with asking this question – “Is Brandjacking and/or subterfuge marketing an ethical and legal way to build your personal or corporate brand?”
Wikipedia defines brandjacking as follows:
Brandjacking is an activity whereby someone acquires or otherwise assumes the online identity of another entity for the purposes of acquiring that person’s or business’s brand equity.
By 2020 more than 86 million millennials will flood the workforce taking over 40% of all jobs. Now if we know this fact, then we need to figure out the answers to two very important questions…
1. What do millennials want and need to become part of our corporate cultures longterm?
2. What do we need to learn from millennials to make our organizations attractive to them?
For more than 25 years, The Leadership Challenge has been the most trusted source on becoming a better leader, selling more than 2 million copies in over 20 languages since its first publication.