I’ve had the privilege of knowing and working with Troy for many years now, (ok… more than a decade) and what started as a rocky introduction quickly turned into one of the most trusted and valued relationships in both my business and personal life.
Our connection began when an industry owner had Troy publish a less-than-accurate article about me. Rather than letting it spiral, I reached out, gave him the facts, and he didn’t just listen—he publicly apologized and made it right. That moment of integrity told me everything I needed to know. Since then, we’ve built a relationship grounded in honesty, transparency, and mutual respect.
I don’t make a business move in this industry without looping him in. His insight, discernment, and commitment to doing what’s right in the often-murky waters of network marketing have been absolutely invaluable. We’ve walked through wins and losses together, celebrated highs, navigated lows, and even prayed through the hard stuff.
Troy is more than just a watchdog for the MLM space—he’s a guardian of truth, a fierce advocate for what’s right, and a true friend. I trust him implicitly with my business and, more importantly, with my heart.
If you’re in this industry and don’t yet know Troy, you’re missing a cornerstone ally. He always has my best interest at heart—and he’ll have yours, too.
—Jess
Aka: Jessica Ellerman
Jessica Everett-Ellerman: A Life of Fire, Family, and Unbreakable Spirit
I’m Troy Dooly, and for nearly twenty years, I’ve watched the incredible journey of Jessica Everett-Ellerman, a woman who’s just as bold as she is inspiring. We go way back, and I’ll be honest: we haven’t always seen eye to eye. But our ability to keep communication open and discuss things honestly has built a strong business friendship that I value. Jessica’s life is full of professional successes, family love, and a zest for living that’s unmatched. Based on her and her husband Eric’s social media, especially their Facebook profiles, and the emotional GoFundMe for Eric’s recovery, this is my view of Jessica—a woman who shines through every challenge, from her career and family adventures to her fitness wins, and now, supporting Eric through his health battle.
A Professional Powerhouse I’ve Watched Rise
When I first met Jessica nearly twenty years ago, I knew she was a force. Her spunky, spicy personality—sarcastic, passionate, and unapologetically bold—made her stand out. Since 2009, she’s dominated the direct selling industry, earning awards like Rising Star and Inspirational Leader of the Year. I’ve seen her lead teams with infectious energy, craft winning strategies, and inspire others to chase their biggest dreams. Her LinkedIn calls her a “results-driven sales executive,” but that’s just the surface. Jessica’s true magic lies in her ability to connect, motivate, and turn vision into reality.
Right now, she’s channeling that fire into Anovita, a company dedicated to health and wellness. Her Facebook page, Jessica Everett-Ellerman is alive with excitement—posts about wellness challenges, live sessions sharing helpful tips, and her contagious enthusiasm for building a community around health and opportunity. She’s all in, and it’s no surprise. I’ve watched her pour her heart into every venture, and in joining Anovita corporate, she’s got that same spark I saw when we first began working together. She’s not just leading; she’s inspiring a movement.
A Family That Fuels Her Soul
Jessica’s professional hustle is only half the story. Her family, her husband, Eric, and their boys, Tristan (21) and Trent (16) are her heartbeat. I’ve known Eric almost as long as I’ve known Jessica, and it’s easy to see why he fell so hard for her. That spunky, spicy personality of hers is what hooked him. He’s shares stories about how her wit, passion, and fearless energy captivate him still today, and you can see it in their Facebook posts: a playful comment, a shared smile in a family photo. Eric’s the calm in her storm, handling the behind-the-scenes work while Jessica takes the spotlight. Together, they’re an unstoppable team.
Tristan and Trent are the light of her life. Jessica’s Facebook bio proudly declares her a “fun mother of 2 and Boy Mom,” and her posts are a scrapbook of their adventures. I’ve seen her light up when talking about her boys, and it’s clear they’re her why. Whether she’s cheering them on or sharing a candid moment of mom life, Jessica’s love for her family is the foundation of everything she does.
Fun, Fitness, and Living Loud
Jessica doesn’t just live—she lives. Her Facebook and Instagram profiles are a burst of fun: foodie experiments (she’s a proud foodie), fashion moments that scream confidence, and family adventures that show off her tomboy side. Her sarcastic humor and passionate spirit shine through in every post, whether she’s joking about a messy kitchen or sharing a stylish selfie. I’ve always admired how she balances being a mom, a leader, and a woman who loves to embrace every moment.
One of her brightest achievements is her success as a former female fitness competitor in NPC Bikini events. She took the stage with chiseled muscles and fierce confidence, earning her place among the best. Her social media is dotted with gym selfies, prep tips, and posts celebrating the grind. Those competitions weren’t just about winning; they showed her discipline and tenacity. I’ve seen her bring that same grit to our business dealings, and it’s no wonder she inspires so many.
Standing Strong Through Eric’s Health Challenge
Right now, Jessica and her family are facing a heartbreaking challenge: Eric’s recovery from not just one but two strokes in the last couple of months. The details are shared on a dedicated GoFundMe page Help Eric Get the Stroke Rehab He Deserves, where the community is rallying to support his rehabilitation. It’s a tough road, but Jessica’s strength is unwavering. Her Facebook posts don’t dwell on the pain; instead, they show a family holding tight to hope, sharing moments with the boys, celebrating small wins, and thanking their community for the love pouring in.
I’ve known Jessica long enough to know she’s a warrior. She’s by Eric’s side, just as he’s always been by hers, and their resilience is inspiring. Our business alliance, built on years of open communication through agreements and disagreements, feels even more meaningful now. Seeing her face this with grit, grace, and determination makes me prouder than ever to call her a friend, sister (well, from a different mom… yes, and dad), and strategic business partner.
What Makes Jessica Shine
Jessica Everett-Ellerman shines because she’s unapologetically herself. That spunky, spicy personality that won Eric’s heart is the same one that’s carried her through nearly twenty years of triumphs and trials. Her success as a fitness competitor, her unstoppable drive in business, and her fierce love for Tristan, Trent, and Eric all come from a heart that never quits. Anovita is her latest stage to inspire, and her Facebook posts are proof she’s all in, building a community with the same passion she’s always brought to the table.
I’ve watched her grow from a fiery young entrepreneur to a leader who lights up the industry. Our alliance, forged over two decades of genuine conversation and shared objectives, is a testament to her character. Jessica’s story is about more than success; it’s about living with purpose, loving fiercely, and facing every challenge with courage. So, here’s to Jessica, my friend, my ally, and a woman who’s genuinely one of a kind. Join her journey on Facebook, dive into Anovita, or support Eric’s recovery through their GoFundMe. She’s shining bright, and she’s just getting started.
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