Discover the Expertise of Troy Dooly
Meet The Beachside CEO
Explore the journey of Troy Dooly, anauthority in trust-inspired purpose-driven communication and strategic public relations.
A Little About Me...
I take great pride in what I consider my most significant achievement—marrying my high school sweetheart, Paige. She is an incredible bestselling author with nearly 40 published books, four of which have reached bestseller status. Together, we are fortunate to have nine wonderful children—four boys and five girls—ranging in age from 16 to 42. We are also happily raising two granddaughters who are 12 and 9 years old. Our lives are filled with energy and love, and we wouldn’t trade it for anything!
I see myself as a peacemaker, always striving to find peaceful solutions for the people I work with.
Now, onto the professional aspects…
Troy Dooly is a notable figure in the entrepreneurial scene on Main Street. As the CEO and Chief Communications Strategist for Deep South Companies Inc., he dedicates significant effort to equipping individuals and businesses with the tools they need to communicate effectively and purposefully in all areas of their lives and work.
Troy is a pioneer in modern Direct Sales and co-founded the Association of Network Marketing Professionals and the Social Networking Association, solidifying his influence in the field. His remarkable contributions have earned him a place in the Network Marketing Hall of Fame. Today, he actively serves on the boards of various private, for-profit, and non-profit organizations, leading innovative projects and advocating for progressive advancements.
Professional Journey
2010 – Present
Communications Strategist
Deep South Companies Inc
A strategic advisor specializing in the crafting of Trust-Inspired, Purpose-Driven Communication Frameworks for individuals and organizations. This approach not only elevates the consumer’s loyalty but also optimizes shareholder value and mitigates regulatory risks by integrating advanced Risk Mitigation Strategies.
Before going any deeper into my life, let me be perfectly upfront: in 2013, I settled a case with the Securities & Exchange Commission for NOT being totally honest. And as we all know, partial honesty… is dishonesty!
It was a pivotal and defining moment for me as a man, and for this company. Here is a copy of my settlement.
2017 – Present
COO/Equity Holder
Former COO – Current Equity Holder
Isodiol and its team of collaborators own exclusive technological and production capacity rights that cannot be found anywhere else. The team has worked tirelessly to bring together the most talented technical minds to breed and cultivate hemp. This staff team has extensive experience in planting, development, research, and CBD production. These experts have created a process that allows them to extract pure CBD oil from the mature stalks of the hemp plant. This unique proprietary extraction method ensures that Isodiol’s pure CBD products are of the highest quality worldwide.
2020 – Present
Board Member/Equity Holder
GSRX Industries Inc
GSRX specializes in acquiring, developing, and managing retail cannabis dispensaries and non-THC CBD outlets through its subsidiaries. The company’s growth strategy includes integrating distribution, extraction, light manufacturing, and product delivery. Currently, GSRX operates five licensed dispensaries in Puerto Rico under the Green Spirit R.X. brand and one in California called The Green Room. Additionally, it runs the e-commerce platform GetPureAndNatural.com, which offers a variety of premium hemp extract products.
2020 – 2024
Former Board Member/Equity Holder
The Flag Media Group
Flag Media Company specialized in partnering with businesses of all sizes and strategic allies to improve their visibility and effectively share their corporate stories. We accomplished this by publishing in-depth articles and multimedia content across their widely recognized news and information network. In 2025, we sold the news network to Deep South Companies Inc.
In 2023, we expanded our services by launching the Flag Blockchain, a decentralized framework designed for secure transactions and data integrity. Additionally, we introduced the Flag Social App, aimed at fostering enhanced engagement and community building in the digital landscape. In 2024, Flag Media Company merged databases and gave control of the Flag Blockchain to Pulse, the parent company of Parler and the Optio Blockchain.
2010 - 2020
Board Member
POTENTL Agency
POTENTL Agency is at the forefront of neuromarketing, integrating insights from neuroscience with marketing strategies to enhance consumer engagement and drive measurable outcomes. Our recent initiatives encompass artificial intelligence, social learning frameworks, advanced data analytics, and various specialized technologies, aimed at optimizing marketing effectiveness and relevance in an increasingly complex landscape. POTENTL was acquired by FLAG Media Group in 2020.
2004 - 2009
CEO
D.B.R. Marketing Group Inc
Developing comprehensive marketing strategies, robust compliance protocols, and targeted training courses specifically tailored for the direct-selling industry. These frameworks aim to enhance sales performance, ensure regulatory adherence, and equip sales representatives with the necessary skills and knowledge to succeed in a competitive market.
2000 - 2004
Executive VP
PROstep Inc
We are the premier organization specializing in lead generation, support, and training specifically for the direct sales sector worldwide. Our customized services are strategically designed to address the unique challenges businesses face, empowering them to achieve exceptional growth and develop high-performing sales teams. Partner with us to elevate your success and unlock your full potential in the market.
1990 - 1999
CEO
D.B.R. Holding Company Inc
A fully independent organization specializing in marketing and sales, with a focus on direct selling, offers innovative solutions and tailored services designed to enhance consumer engagement and promote sales growth.
1983 - 1989
CEO
Independent Surety Company of America
The exclusive surety company dedicated to the bail bond industry, using a streamlined direct-to-consumer sales approach that simplifies the process for clients seeking reliable bail assistance.
1982 - 1986
Marine
United States Marine Corp
Earning the title of “Marine” holds lifelong value. From the moment we begin our service, we experience life differently than most, carrying the trust that our Nation places in us. We are dedicated each day to a common purpose, fostering a sense of belonging that unites all who have earned the right to wear this uniform. Driven by a calling that many hear but few truly embrace, we are Marines. Together with our brothers and sisters in arms, we lead our Nation forward while defending the ideals that were promised to all Americans long ago. We enjoy the way of life we protect and take pride in our service as United States Marines.
As a Marine Veteran, you embody the meaning of “Always Faithful” and demonstrate this daily in how you care for your families, manage your careers, and continue to support those around you. Although you may no longer wear the Marine uniform, there are still numerous ways for you to actively support the Marine Corps and its mission for the future of our Nation. To discover how, consider reconnecting with the Corps.
What Others Say
★★★★★
“I’ve known Troy for over 20 years, witnessing his growth through challenges and successes. A dedicated family man and person of faith, Troy is a rock for his loved ones and a go-to resource in the direct selling profession.
His expertise in corporate governance, regulatory compliance, compensation plan structure, and field connections is unparalleled. I consider him both a professional colleague and a personal friend.”
Steve Wallach
CEO, Youngevity Inc
★★★★★
” I’ve known Troy for over a decade, and he’s become one of my most trusted allies in business and life. After a rocky start, his integrity and commitment to truth won me over.
He’s a guardian of truth, a fierce advocate, and a true friend. I trust him implicitly and don’t make a move without his counsel. If you’re in this industry, you need Troy in your corner—he’ll always have your back.”
Jessica Ellerman
Public Speaker & Boy Mom
★★★★★
“Troy Dooly — My Mentor, Coach & Advisor
Troy has been a trusted mentor, thought partner, and industry advocate throughout my career. His unique ability to combine high-level strategic insight with a deep respect for people and principles makes him an invaluable resource.
I am grateful for his influence on my business and honored to call him a friend and ally in this great profession. Troy is someone you want in your corner.”
Sarah Robbins
Sarah Fairless Robbins
Best Selling Author & Speaker
★★★★★
“Few people understand the network marketing profession as well as Troy Dooly.
As an analyst, strategist, and trusted journalist, Troy delivers the day’s news with clarity and depth. He digs deep to uncover the facts, offering a balanced perspective that keeps us all better informed.
Troy tells it like it is; the good, the bad, and the ugly. Always guided by strong values and unwavering principles, he looks out for the profession, and for that, I’m grateful.”
Jordan Adler
Jordan Adler
Network Marketing Millionaire. Author of the Amazon Best Seller, “Beach Money”
★★★★★
“
To me, Troy Dooly has always been a safe space, a person I can turn to and unload whatever is weighing me down. No matter what’s going on, he brings both comfort and clarity.
I met Troy when he was leading at my church. The church had a coffee shop where you’d often find him hanging out, mentoring others, and investing in their lives. I’d always look for his truck and show up on the couch whenever I needed some guidance.
I hope everyone has their own “Troy” in their life.”
Lauren Woodliff
Lauren WoodLiff
Photographer
★★★★★
“Troy Dooly has been a trusted friend and business colleague for 20 years.
He is one of the most authentic characters I know, courageous, brilliant, and so well-connected.
His influence and impact reach into the furthest corners of the world, and when the Beachside CEO talks, we all listen.” Richard Bliss Brooke
Richard Bliss Brooke
Author, Speaker, Inc. 5000 Company owner. Lanai, Hawaii
★★★★★
“I’ve known Troy for over a decade, and in that time, one thing has remained constant: Troy makes people feel safe. He’s a wealth of knowledge and an expert in so many areas.
What truly sets him apart is how he leads with heart. He doesn’t just offer information. He creates space… space to be honest, space to feel heard, and space to grow.
Troy has a rare ability to listen without judgment and speak with the kind of experience that helps you navigate challenges before they become problems.
His guidance is grounded, thoughtful, and always in service of others. His integrity, the standards he lives by, and the genuine care he has for the people in his life are an inspiration.
He’s not just someone I trust professionally. He’s someone I admire personally. Troy lives what he teaches, and anyone who gets to work with him is better for it.”
Natalie Kilbourn
Real Estate Investor, Speaker, Wife & Mom
★★★★★
“
A year ago, I went through a devastating tragedy just 50 feet from where I am now: I came home to find that my soulmate had taken her own life. In that moment, Troy was one of the first people I called. Even from a distance, he was a lifeline, consistently there for me in both my personal and professional life. His reliability is something I truly value.
Troy and I not only share personal struggles but also a passion for helping others succeed. We’ve been teaching people to build stability and support their families. His knowledge of small businesses has empowered many, including his own family.
Troy Dooly is someone you can trust. He listens, has your back, and lives out his beliefs through action. Troy is my friend, brother, and mentor.”
Jeff Welch
Jef Welch
Homesteader, Speaker, Podcasters, Dad & Friend
★★★★★
“Troy Dooly is more than just a mentor; he’s a Christian brother, a constant source of encouragement, and a trusted friend. He has watched over me, helped rebuild my confidence during tough times, and reminds me of my identity when I need it most. His integrity and character inspire complete trust.
After my dad passed away, Troy stepped into my life meaningfully. During challenging years in business, he became my go-to for guidance, providing prayers, messages, and quiet check-ins at just the right moments. Instead of giving direct answers, he prayed with me and helped me make decisions that aligned with my values as a Christian woman in business.
As I navigate leadership in network marketing, Troy treats me like a daughter, offering honor, truth, and wise guidance. After prayer, he’s often the second person I reach out to. I’m immensely grateful for his influence in my life and in the industry.”
Abigail Meister
